The people behind the systems

A distributed team of specialists who care about craft. And impact.

Group of eleven diverse individuals posing against a gradient background, some sitting on chairs or stools and others standing.Group of eleven diverse young adults standing in a line, smiling and making various hand gestures.

Our team

Jan Zindel

Founder | Director
Switzerland

Jan leads with genuine care and trust, giving the team space to do their best work without the noise. Mostly behind the scenes, unless padel or a dog enters the picture.

Maru Rivera

Director of Operations
Honduras

Maru keeps operations running by aligning people, processes, and priorities with a steady hand. Encouraging by nature, and famously disarmed by a compliment. Flatter him once and the debate is yours.

Wahyu Saputro

Head of SEO Strategy
Indonesia

Wahyu drives SEO strategy through research and experiments, sharing insights so the team levels up too. Fueled by curiosity and too many coffees, he collects SEO certificates like Pokémon cards.

Nida Fajriyatul Huda

Sr. SEO Specialist
Indonesia

Nida aligns work, people, and priorities with a calm touch that makes complex things feel easy. Teaches kids, sits through K-drama, keeps the team calm. The team's VP (Very Patient), obviously.

Agus Hermawan

Sr. Technical SEO Specialist
Indonesia

Wawan untangles tricky technical SEO problems and stays calm when things get messy. Also the team's resident food and coffee explorer, known for a laugh that arrives with enthusiastic hand clapping.

Fiona Amelia Kazan

Sr. SEO Content Writer
Indonesia

Fiona keeps content accurate, consistent, and publication-ready through structure and a sharp eye. Unwinds with the Ks (K-pop, K-movies, K-dramas) and anime. Loves a challenge, loves winning more.

Landriati Pramoedji

German Content Writer
Indonesia

Landri writes SEO content in English and German with clarity. Also runs a restaurant consultancy, handling writing deadlines and business decisions like a normal Tuesday. A pace the rest of us admire.

Nur Rahma Safitri

SEO Specialist
Indonesia

Rahma figures things out with fresh ideas, sharp attention to detail, and clean execution. A great listener whose advice tends to arrive with a joke, and just enough judgment to make it stick.

Andhika Putra Satrio

SEO Specialist
Indonesia

Dika spots optimization chances early and improves systems with rigor, so workflows run smoother over time. Word is his best SEO ideas come from artsy explorations. Beats staring at a spreadsheet.

Agita Natalia Malemkarina

SEO Content Writer
Indonesia

Gita writes across topics with ease, pairing creative range with careful fact-checking. Seems shy at first. Hand her a mic and she flips into rapper mode before returning to Letterboxd duty.

Lorita Vina Amalia

Jr. SEO Specialist
Indonesia

Lori juggles tasks, picks things up fast, and levels up her SEO along the way. Can work for hours on end, and hibernate for just as many. Off the clock, she moves between modeling shoots and AI tools.

Fujiyama Uta

Jr. SEO Specialist
Japan

Uta keeps projects moving with task management and steady follow-through. Off the clock, she runs the team meme department, cheers for Borussia Dortmund, and treats pilates like a serious side quest.

Aldhini Sanjaya Santosa

Jr. Technical SEO Specialist
Indonesia

Sansan delivers technical SEO with speed, structure, and reliable follow-through. Quiet at first. Once comfortable, he explains fixes at sports-commentator speed, somehow making them exciting.

Rizqi Rifangga

Jr. SEO Strategy
Indonesia

Rizqi supports SEO strategy with solid research and a sharp sense of how optimization fits in. Off the clock, he runs a horror podcast, because apparently strategizing SEO by day is not scary enough.

Muhammad Oktrianda Arrafi

Jr. SEO Content Writer
Indonesia

Yanda runs hands-on AI experiments for SEO content, probing models for sharper outputs. Calm on the surface, he drops surprise AI edits in team chat and treats true crime podcasts like case studies.

Yusron Achmad

UI/UX Designer
Indonesia

Yusron turns UI concepts into clean, precise, well-built experiences. Peaceful like a koala most days. Once he starts building, he flips to cheetah mode and makes fast execution look effortless.

European standards
Bali roots
European standards
Bali roots.
European standards
Bali roots.

The numbers behind the people

15+

Specialists across SEO, ads, and development

5+

Years building together

3

Continents, one team